At DirectOn Fashion, our Dress Designer service is a seamless journey into intentional beauty and personal expression. Founded by Anna Okurowska—whose lifelong passion for craftsmanship began at her grandmother’s workbench—DirectOn blends heritage artistry with contemporary luxury to create gowns that celebrate your individuality.

From your very first consultation, our Dress Designer collaborates closely with you to bring your vision to life. Whether you’re dreaming of a breathtaking evening gown, a refined bridal ensemble, or a chic cocktail dress, we take time to understand your inspirations, preferred silhouettes, and color palettes. Drawing on Anna’s global influences—from European ateliers to the vibrant textures of African textiles—our designs embrace diversity, color, and texture to ensure each garment is as unique as you are.

What to Expect from Our Dress Designer Service

1. Personalized Vision Gathering

   • One-on-one consultations (in-studio or virtual) to uncover your style story and lifestyle needs

   • Custom mood boards and hand-sketches that map out every detail before construction begins

2. Expert Fabric Sourcing

   • Access to premium materials—silks, chiffons, crepes, and stretch blends—that drape beautifully and feel sumptuous against the skin

   • Special-order trims, hand-dyed embellishments, and artisanal laces that elevate your design

3. Precision Fittings

   • Multiple fitting sessions in our atelier where our Dress Designer fine-tunes the cut and drape for a flawless fit

   • Real-time adjustments for balance, comfort, and ease of movement

4. Artisanal Craftsmanship

   • Hand-finished seams, hems, and delicate details executed by skilled artisans to couture standards

   • Impeccable attention to every stitch, reflecting DirectOn’s unwavering commitment to quality and integrity

5. Final Reveal & Styling Guidance

   • A celebratory unveiling of your one-of-a-kind creation in our Bryanston studio at 10 Acacia Street, Bryanston

   • Expert advice on accessorizing, care, and storage to ensure your garment looks flawless for years to come

Built on the pillars of Direction, Distinction, and Design, our Dress Designer service honors a legacy of handcrafted excellence while embracing the vision of the modern woman. Whether you’re stepping onto a red carpet or simply celebrating life’s everyday moments, investing in a custom-designed dress means you’ll always look—and feel—confident.

Experience the luxury of a garment that tells your story, embodies your strength, and empowers you to “Own your Voice, Own your Style.” Contact DirectOn Fashion today to schedule your Dress Designer consultation and take the first step toward a wardrobe that is uniquely, unmistakably you.